Iceland Fooods 品牌介绍

Iceland is a British supermarket chain operating in the UK and Ireland.

Iceland's primary product lines are frozen foods, including prepared meals

and vegetables. The company has an approximate 1.8% share of the UK food market.

Iceland是位于英国和爱尔兰的一家连锁英式超市。Iceland经营的主要产品是

冷冻食品，其中包括熟食和蔬菜。该公司在英国食品市场拥有大约1.8％的份额。

Iceland began business in 1970, when Malcolm Walker opened the first store in Leg Street,Oswestry, Shropshire, England, with his business partner Peter Hinchcliffe investing £60 for one month's rent at the store.They were still employees of Woolworths at the time, and their employment was terminated once their employer discovered their job on the side. Iceland initially specialised in loose frozen food.

In 1993 Iceland took over the food halls of the Littlewoods department store and also acquired the French Au Gel chain. The latter move proved unsuccessful and the stores were dropped within a year.